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Founded in 1945, CARE is a leading humanitarian organization fighting global poverty with special focus on working with girls and women. CARE currently works in over 100 countries. In today’s Bangladesh, CARE started its journey in 1949 and our current programs are focused on Women and Youth Empowerment, Health and Nutrition, Humanitarian and Climate Action, and Food and Agricultural Systems. The goal for the new Country Program Strategy is to ensure that 15 million people in Bangladesh, especially women and girls, are leading gender equal and resilient lives by 2030.

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Developing Sunflower value chain for sustainable farm household income at the Southwest coastal region of Bangladesh

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Project Synopsis

CARE Bangladesh and HSBC Bangladesh have partnered to implement “Developing Sunflower value chain for sustainable farm household income at the Southwest coastal region of Bangladesh” – a high value crop with potential as a mean to increase crop intensity as well as adapting to changing climate. The project aims to build the resilience of smallholder farmers by promoting the production and value chain development of sunflower, and through women-led adaptive kitchen garden practices. It builds on three-pronged approaches, i.e., adaptive agricultural practices, market-driven strategies, and smart agri-mechanization. The project aims to directly benefit 1,975 households, with 1,225 households participating in sunflower production and value chain development activities in Satkhira. The project will strengthen the sunflower value chain by ensuring farmers’ training, post-harvest mechanization, improved green storage facilities, and enhanced market linkages. The two-year project will strengthen agricultural adaptation of smallholder farmers and women against climate change induced salinity stresses in Satkhira district of Bangladesh.

Projects Coverage

Kalaroa and Tala Upazila of Satkhira district

Achievements and Milestones

80 bighas of land was cultivated with Sunflower

300 households are engaged in homestead and small-scale vegetable farming

200 female farmers engaged in homestead and small-scale vegetable farming

1,125 farmers are targeted to be engaged in second year bringing 1,000 bighas of farmland under sunflower cultivation

The Story of how SURJAMONI is helping farmers revive unproductive lands

Abdul Malek, a mango farmer from Tarulia village in Satkhira, struggled with declining returns as salinity and lack of irrigation left his orchard fallow for over a decade. Through CARE Bangladesh’s HSBC-funded SURJAMONI project, he received training and technical support to introduce sunflower cultivation on 33 decimals of unused land. This yielded 230 kg of sunflower seeds, earning him 16,100 BDT in one season. “I never imagined sunflowers could grow here,” he shared with pride. Malek now plans to continue sunflower farming, demonstrating how SURJAMONI is helping farmers revive unproductive lands, diversify income, and build resilience in coastal areas.

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